In the past decade the principals at The New Amsterdam Group have been involved with fundraises exceeding USD 6.35 billion for middle market funds across the alternative assets management spectrum. The New Amsterdam Group provides funds with tailored services, including dedicated involvement from the firm’s principals, which allows us to advise on effective fundraising strategies.

The New Amsterdam Group works on a select number of mandates each year, and pre-selects investment managers based on their track record and ability to add and create value. With senior professionals experienced in working in Europe, North America and Asia, The New Amsterdam Group provides middle market funds with global insight, and an edge on the competition – a welcome advantage in a world where the number of managers is growing rapidly.

The success of launching a new fund is largely determined before the first investor meeting is held. The New Amsterdam Group provides detailed advice on marketing strategies, materials and partnership terms and conditions. In addition, the firm coaches and works with General Partners and their teams to achieve a maximal impact when they engage with prospective investors.

Setting up a fund is a process, not a transaction. It is a thorough, well planned effort that requires dedication and perseverance. The principals at The New Amsterdam Group leverage their experience to advise clients to construct tailored, efficient and effective strategies.